We always seek to work with clients in a pro-active way by being upfront, direct and clear in setting expectations, methods and solutions, raising issues, and adhering to the highest professional and ethical standards.
Being a PRO
Acknowledging that Leadership is a profession and that professional development is part of becoming and acting as a competent and responsible leader.
PRO as in PRE
By pointing to the fact that before efficacious leadership development and leadership action can be initiated, there should be a proper analysis and reflection.
As being in favor of 'Leadership' opposed to 'Management'. Pro-Lead seek to balance formal management practices with powerful leadership disciplines.